dish-beacon-icon

Mission

Connect people and things
.
Connect
people and things.
Our journey began with a bold idea:
bring
TV to rural America
.
Our journey began with a bold idea:
bring
TV
to rural America.

We connected millions of Americans to the TV they love, when the cable companies wouldn’t. All it took was the will to launch a satellite into space.

ranch-portrait
So we created a connectivity company that’s built to
serve and transform
.
So we created a connectivity company that’s built to serve and
transform
.

We invented the world’s first DVR, gave American families the freedom to watch TV anywhere, and the power to skip commercials.

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We even
disrupted

Pay TV, the very industry we created.

Embrace innovation. Fight for the consumer. Never be afraid of change. So we launched the world’s first live TV streaming platform in 2015.

sling-ipad Sling TV

Our Future

Uniting
the DISH brand.

In order to continue disrupting the industry, we must first create one cohesive identity.

Meet the
Beacon
.

It has three signals, representing our past, our present, and our future.
It’s a symbol that honors our entrepreneurial past, that celebrates our current opportunities, and reminds us that our best days are ahead of us.

DISH at Home
The
future DISH
. Today.
The
future
DISH
. Today.

We evolved the DISH logo to match the unified brand.

A clean, modern look for
connecting
diverse capabilities.

From media sales to manufacturing, DISH’s diverse capabilities are now cohesive and easy to grasp.

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dish-logo-new-morph
An updated symbol
of our promise to
consumers
.

We’ve changed the conversation to be more authentic, relatable, and friendly—and our updated logo connects this promise to the future of DISH.

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dish-manufacturing-logo
dish-media-logo
dish-anywhere-logo
sling-welcome-tv
A bold new look for
modern TV
.

The Sling TV logo is evolving to reflect its maturation as a product. It’s also more streamlined. It’s an experience you can’t find anywhere else, that’s about giving customers the content they want on their terms.

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sling-new-logo-morph
The new DISH identity is
available
to
all
.

This will be a gradual process: Replacing things as needed, in an organized,
multi-phased rollout.


Go Get the Assets